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Wednesday, October 14, 2026
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The Video Platform Offers The Community Control to Decrease AI-Generated Videos in Timelines

Users will soon have a updated setting that enables them to cut down on the amount of AI-made media appearing in their streams. This step comes as the service announced that it now features over 1 billion AI-generated clips.

Pilot Phase and Launch

The new functionality is in a pilot phase over the following weeks before a global rollout. This development coincides with a increase in AI content, fueled by emerging content generation software.

AI Content on Other Platforms

Recent reports that almost one in 10 of the most rapidly expanding video streams on a popular video site exclusively feature AI-generated videos. A considerable share of this content is considered mass-produced AI material, a phrase for poor-quality, factory-style content that is typically absurd or surreal.

Based on user feedback that a lot of users enjoy content created using AI tools, from AI artwork to science explainers, and we aim to give people the power to see more or less of that, depending on their own preferences,” said a spokesperson.

Volume and Proportions

TikTok announced that there are presently 1.3bn videos on its network labeled as made with AI. Collectively, over 100 mn pieces of content are submitted to the platform daily, making AI content a minor part of its complete catalog.

How to Adjust Settings

Users will be capable of limit or boost the amount of artificial media they watch by accessing the “manage topic” setting in the platform and choosing AI-made media. Additional categories that currently be modified under the filter encompass current affairs, style, aesthetics, and movement.

Platform Guidelines

TikTok’s policies mandate creators to label convincing AI-generated content, and it bans dangerous deepfakes of public figures or crisis events. Any believable AI video that is not labeled can be deleted under its user guidelines.

Additionally, the service will from now on attach an “AI-made” watermark to content produced via its proprietary AI systems, or identified by an industry-wide initiative for identifying AI-generated material. This action is intended to deter users from attempting to evade the tagging system.

Responsible AI Funding

The platform is additionally launching a $2m educational fund for specialists and organizations to create learning resources about responsible artificial intelligence. This project will assist non-profit groups focused on educating coding and technology.

Platform Protection

TikTok has justified its content review process, during controversy over plans to cut jobs for hundreds of review team members in Britain. The company is set to cut hundreds of positions in its trust and safety team in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by automated systems.

A trust and safety lead clarified that people-led review would still have a role, but artificial intelligence can safeguard staff by removing the most graphic content prior to it gets reviewed by people. The platform stated a 76% decrease in explicit and harmful content handled by safety staff over the last 12 months due to reliance on its automated systems.

We believe it is crucial to combine staff and AI to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as rapidly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
By

Julie Martinez

Wildlife biologist specializing in sloth conservation, with over a decade of field research in Central and South American rainforests.

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